Jan Sarvaes, Thomas L. Jacobson and Shirley A. White (eds). Participatory Communication for Social Change. New Delhi: Sage Publications. 1996. 286 pages. Hardbound. Indian Rs 325.00.

Afia Malik

Abstract


Changing needs and aspirations of society is the fundamental
element of the development process. The state’s failure to cope with
this galvanises people to make collective decisions. In development
projects, participation is very important to decision-making, as it
involves the sharing of information, knowledge, commitment, and the
right attitude. Participation, like sustainable development, has become
one of those catchwords whose message is advocated by everyone, but with
their own definition. In development, it is broadly understood as the
active involvement of people in making decisions about the
implementation of processes, programmes, and projects which affect them.
It involves the equitable distribution of political and economic powers
between different groups in a society, leading often to a decrease in
the advantages of the élites. However, the term covers a wide variety of
activities.

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DOI: https://doi.org/10.30541/v35i3pp.288-289

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