Demand Analysis of Recreation Visits to Chitral Valley: A Natural Resource Management Perspective

Muhammad Rafiq, Shafiqullah .


Recreational visits are primarily about human activity which
involves travel from an originating area to a destination for cultural,
economic, and social exchange processes. People travel to exotic
locations for sight seeing, picnicking, bird watching, and for cultural
and religious settings. However, accessibility to such areas is often
free, which not only results in environmental hazards but also deprives
the cash destitute government from revenue that such these sites offer.
Valuing the recreational benefits associated with a destination based on
tourists’ preferences can help formulate an appropriate policy for
Natural Resource Management (NRM). Environmental and natural resource
management studies often try to measure the welfare change associated
with a policy change. Welfare is generally defined as area under the
demand curve; accordingly, by estimating the demand curve, consumer
surplus is obtained which shows the welfare changes associated with an
environmental policy change [Gunatilake (2003)]. The recreational values
thus obtained can be utilised for a cost benefit analysis of a policy
option, thereby, managing a park or a natural resource on a sustainable

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