Daniel H. Pink. Drive: The Surprising Truth About What Motivates Us. Riverhead Books, U.S. 2009. 256 page. (Hardbound).

Nadeem Ul Haque


Daniel Pink points out that Encarta was developed by a of
well-paid team by Microsoft as a flagship project, but it lost out to
Wikipedia that was developed by people without payment. Modern human
resource management (HRM) emerged in the industrial revolution and was
based on extrinsic motivations—“carrots and sticks” such as “if you do
this, you get that consequence”. Thus, promotions in a hierarchy were
offered as were bonuses and salary increase and some non-cash advantages
for work well done. In the opposite case, instruments were reprimands,
denial of promotions, bonuses and benefits and in the worst case “fired
from the job”. He calls these extrinsic motives because they are defined
by the system with little involvement of the individual.

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DOI: https://doi.org/10.30541/v59i2pp.327-330


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